Research niche markets, segment structures and decision-maker patterns for focused B2B growth programmes.
Vertical research is designed for markets where a generic database is not enough. The project can define the universe, segments, required company types and decision-maker structure.
Set the market and inclusion criteria.
Group target companies into useful categories.
Research the target company universe.
Map roles and functions relevant to the market.
The exact scope varies by project, but the working sequence remains structured and reviewable.
Structured stage of the Vertical Market Research | DBI Group workflow.
Structured stage of the Vertical Market Research | DBI Group workflow.
Structured stage of the Vertical Market Research | DBI Group workflow.
Structured stage of the Vertical Market Research | DBI Group workflow.
Avoid generic outputs. Define the market, fields and business use case first, then research to that requirement.
Start from your target market, audience and required fields rather than a one-size-fits-all list.
Use structured research steps to gather the information the project actually requires.
Keep output consistent through clear field rules and quality checks.
Return the final data in the agreed structure so teams can use it immediately.
Tell us what you are trying to achieve and what information your team needs. We can scope the research and delivery around that requirement.
